Understanding innovation adoption : effects of orientation, pressure and control on adoption intentions
Kerrie Unsworth, Sukanlaya Sawang, Jennifer Murray, Paul Norman and Tamma Sorbello
| Year of publication: |
2012
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|---|---|
| Authors: | Unsworth, Kerrie ; Sukanlaya Sawang ; Murray, Jennifer ; Norman, Paul ; Sorbello, Tamma |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 16.2012, 1, p. 1-35
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| Subject: | Innovationsmanagement | Innovation management | Lernende Organisation | Learning organization | Verbrauchereinstellung | Consumer attitudes |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009529508