UNDERSTANDING INNOVATION ADOPTION: EFFECTS OF ORIENTATION, PRESSURE AND CONTROL ON ADOPTION INTENTIONS
| Year of publication: |
2012
|
|---|---|
| Authors: | UNSWORTH, KERRIE ; SAWANG, SUKANLAYA ; MURRAY, JENNIFER ; NORMAN, PAUL ; SORBELLO, TAMMA |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ, ISSN 1363-9196, ZDB-ID 13395828. - Vol. 16.2012, 1, p. 1250004-1
|