Understanding "likers" on facebook : differences between customer and non-customer situations
Matthew P. Bunker, K. N. Rajendran, Steven B. Corbin and Ciara Pearce
| Year of publication: |
2013
|
|---|---|
| Authors: | Bunker, Matthew P. ; Rajendran, K. N. ; Corbin, Steven B. ; Pearce, Ciara |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 12.2013, 2, p. 163-176
|
| Subject: | Betriebliches Informationssystem | Business intelligence system | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Soziale Norm | Social norm |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009721996