When social class and social norms shape word of mouth about eco-friendly tourism businesses
Yoo Hee Hwang and Hyoungeun (Gemmy) Moon
| Year of publication: |
2023
|
|---|---|
| Authors: | Hwang, Yoo Hee ; Moon, Hyoungeun |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 2, p. 175-188
|
| Subject: | social class | social norm | sustainability | towel reuse | word of mouth | Soziale Norm | Social norm | Virales Marketing | Viral marketing | Soziale Schicht | Social class | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667221078247 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246965