Understanding managers' marketing strategy choice in a collaborative competition industry
Year of publication: |
2011
|
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Authors: | Meng, Jie ; Layton, Roger A. |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 23.2011, 5, p. 477-501
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Führungskräfte | Managers | Entscheidung | Decision | Pharmahandel | Pharmaceutical distributors | China |
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