Understanding managers' marketing strategy choice in a collaborative competition industry
Year of publication: |
2011
|
---|---|
Authors: | Meng, Jie ; Layton, Roger A. |
Other Persons: | Pehrsson/Göran Svensson, Anders (ed.) |
Published in: |
European Business Review. - Emerald Group Publishing Limited, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 23.2011, 5, p. 477-501
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Competition | Cooperation | Rival groups | Business size | Marketing strategy | Pharmacies | China |
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