Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales
Rohit Deshpandé ; John U. Farley
| Year of publication: |
1996
|
|---|---|
| Authors: | Deshpandé, Rohit ; Farley, John U. |
| Publisher: |
Cambridge, Mass. |
| Subject: | Marketingmanagement | Marketing management | Meta-Analyse | Meta-analysis | Marktforschung | Market research |
| Extent: | 22 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 96,125 : Working paper |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000959101