Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates
Year of publication: |
2015
|
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Authors: | Ahmad, Syed Zamberi ; Saber, Hussein |
Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 15.2015, 2, p. 115-129
|
Subject: | Entrepreneurial marketing | small- and medium-sized hotel business | tourism industry | marketing strategies | United Arab Emirates | Vereinigte Arabische Emirate | KMU | SME | Hotellerie | Hotel industry | Marketingmanagement | Marketing management |
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