Understanding omni-channel shopping value : a mixed-method study
Elodie Huré, Karine Picot-Coupey, Claire-Lise Ackermann
| Year of publication: |
November 2017
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|---|---|
| Authors: | Huré, Elodie ; Picot-Coupey, Karine ; Ackermann, Claire-Lise |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 39.2017, p. 314-330
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| Subject: | Omni-channel | Shopping value | Seamlessness | Retail digitalization | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Digitalisierung | Digitization | Einkaufszentrum | Shopping center |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.08.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011747906