Understanding online interruption-based advertising : impacts of exposure timing, advertising intent, and brand image
Year of publication: |
2010
|
---|---|
Authors: | Chan, Jason C. F. ; Jiang, Zhenhui ; Tan, Bernard C. Y. |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 57.2010, 3, p. 365-379
|
Subject: | Online-Marketing | Internet marketing | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Experimentelle Ökonomik | Experimental economics |
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