Understanding programmatic creative : the role of AI
Year of publication: |
2019
|
---|---|
Authors: | Chen, Gang ; Xie, Peihong ; Dong, Jing ; Wang, Tianfu |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 4, p. 347-355
|
Subject: | Werbung | Advertising | Künstliche Intelligenz | Artificial intelligence | China |
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