Understanding programmatic creative : the role of AI
Gang Chen, Peihong Xie, Jing Dong, Tianfu Wang
| Year of publication: |
2019
|
|---|---|
| Authors: | Chen, Gang ; Xie, Peihong ; Dong, Jing ; Wang, Tianfu |
| Subject: | Werbung | Advertising | Künstliche Intelligenz | Artificial intelligence | China |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2019.1654421 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201453