Understanding relationship marketing strategy in Ghana's informal economy : a case of micro, small and medium enterprises
Year of publication: |
2023
|
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Authors: | Adom, Kwame ; Tettey, Louis Numelio ; Acheampong, George |
Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 25.2023, 2, p. 253-269
|
Subject: | Entrepreneurial marketing | Informal economy | Micro-enterprises | Relationship marketing | KMU | SME | Ghana | Beziehungsmarketing | Informelle Wirtschaft | Marketing | Marketingmanagement | Marketing management |
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