Relationship marketing and customer loyalty in Ghana's informal economy : does customer perceived value matter?
Year of publication: |
2023
|
---|---|
Authors: | Tettey, Louis Numelio ; Aggrey, Oliver Kwabena ; Acheampong, George |
Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 24.2023, 3, p. 427-443
|
Subject: | customer loyalty | customer-perceived value | informal economy | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Ghana | Informelle Wirtschaft | Informal economy | Dienstleistungsqualität | Service quality |
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