Understanding shopper transaction data : how to identify cross-category purchasing patterns using the duplication coefficient
Year of publication: |
2016
|
---|---|
Authors: | Tanusondjaja, Arry ; Nenycz-Thiel, Magda ; Kennedy, Rachel |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 58.2016, 3, p. 401-419
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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