Understanding the buying behaviour of young consumers regarding packaging attributes and lables
Year of publication: |
2014
|
---|---|
Authors: | Aday, Mehmet Seckin ; Yener, Ugur |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 38.2014, 4, p. 386-394
|
Subject: | Consumer behaviour | labels | packating attributes | pruchasing | Jugendliche | Youth | Konsumentenverhalten | Japan |
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