Understanding the consumer acceptance of mobile shopping : the role of consumer shopping orientations and mobile shopping touchpoints
Michael Groß and Stefanie Sohn
| Year of publication: |
2021
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|---|---|
| Authors: | Groß, Michael ; Sohn, Stefanie |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 31.2021, 1, p. 36-58
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| Subject: | acceptance | app | Mobile shopping | shopping orientations | touchpoints | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2020.1852096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012425332