Understanding the Diffusion of Integrated Marketing Communications
Year of publication: |
2004
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Authors: | Kim, Ilchul ; Han, Dongsub ; Schultz, Don E. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 44.2004, 1, p. 31-45
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