Understanding the Effect of Social Media Advertising Values on Online Purchase Intention : A Case of Bangkok, Thailand
Year of publication: |
[2022]
|
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Authors: | Charoensereechai, Cattaliya ; Nurittamont, Wasutida ; Phayaphrom, Bordin ; Siripipatthanakul, Supaprawat |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Online-Handel | Online retailing | Thailand | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (11 p) |
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Series: | Asian Administration & Management Review ; Vol. 5, No. 2, 2022 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4103522 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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