Understanding the formation of e-loyalty based on a dedication-constraint perspective
Year of publication: |
2017
|
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Authors: | Hung, I-Hua ; Chou, Shih-Wei |
Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 27.2017, 1, p. 48-65
|
Subject: | Dedication-constraint factors | loyalty | perceived benefits | service investments | switching costs | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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