Understanding the global phenomenon of online group buying : perspective from China and the United States
Year of publication: |
2016
|
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Authors: | Tsai, Wan-Hsiu Sunny ; Zhang, Jie |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 188-202
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Subject: | Online group-buying | cross-cultural | opinion leadership | China | USA | United States | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison |
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