Understanding the impact of online reviews on customer choice : a probability discounting approach
Year of publication: |
February 2016
|
---|---|
Authors: | Fagerstrøm, Asle ; Ghinea, Gheorghita ; Sydnes, Lars |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 2, p. 125-134
|
Subject: | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Marketingmanagement | Marketing management | Online-Handel | Online retailing |
-
Sahai, Pavitra, (2024)
-
Online Consumer Review : Word-of-Mouth as a New Element of Marketing Communication Mix
Chen, Yubo, (2014)
-
Wu, Jie, (2023)
- More ...
-
How does probability impact consumers' choice? : the case of online reviews
Fagerstrøm, Asle, (2016)
-
Personality based information management
Gulliver, Stephen R., (2009)
-
User centered design for medical visualization
Ghinea, Gheorghita, (2008)
- More ...