Understanding the Influence of Cues from Other Customers in the Service Experience: A Scale Development and Validation
Year of publication: |
2012
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Authors: | Brocato, E. Deanne ; Voorhees, Clay M. ; Baker, Julie |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 88.2012, 3, p. 384-399
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