Understanding the link between customer feedback metrics and firm performance
Year of publication: |
2023
|
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Authors: | Agag, Gomaa ; Durrani, Baseer Ali ; Shehawy, Yasser Moustafa ; Alharthi, Majed ; Alamoudi, Hawazen ; El-Halaby, Sherif ; Hassanein, Ahmed ; Abdelmoety, Ziad Hassan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-16
|
Subject: | Consumer feedback metrics | Consumer satisfaction | Customer effort score | Financial performance | Marketing efforts | Net promoter scores | Unternehmenserfolg | Firm performance | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Performance-Messung | Performance measurement | Betriebliche Kennzahl | Financial ratio | Marketingmanagement | Marketing management |
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