Understanding the meaning of low airfare and satisfaction among leisure air travellers using Malaysian low-cost airlines
Year of publication: |
2014
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Authors: | Chan, Jennifer Kim Lian |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 3, p. 211-223
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Subject: | Low airfare | Malaysian low-cost airlines | price promotion | satisfaction with low-cost airlines | Niedrigpreisstrategie | Low-cost strategy | Fluggesellschaft | Airline | Malaysia | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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