Understanding the relationship between individualism and word of mouth : a self-enhancement explanation
Anders Hauge Wien and Svein Ottar Olsen
| Year of publication: |
2014
|
|---|---|
| Authors: | Wien, Anders Hauge ; Olsen, Svein O. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 6, p. 416-425
|
| Subject: | Virales Marketing | Viral marketing | Individualismus | Individualism | Persönlichkeitspsychologie | Personality psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362502