Evaluation context's role in driving positive word-of-mouth intentions
Year of publication: |
2012
|
---|---|
Authors: | Wien, Anders Hauge ; Olsen, Svein O. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 6, p. 504-513
|
Subject: | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model |
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