Understanding the role of prior product knowledge to information search
Year of publication: |
2012
|
---|---|
Authors: | Awasthy, Dheeraj ; Banerjee, Arindam ; Banerjee, Bibek |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 24.2012, 2, p. 257-287
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | India | Emerging markets | Consumer behaviour | Information searches | Prior product knowledge | Motivation to search | Value of information | Expectancy theory |
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