Understanding the spillover effects of channel reward on observers' commitment : the mediating role of envy
Year of publication: |
2021
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Authors: | Zeng, Fue ; Chi, Yunjia ; Xiao, Zhenxin ; Dong, Maggie Chuoyan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 650-660
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Subject: | Commitment | Envy | Marketing channels | Reward | Social comparison theory | Spillover effects | Spillover-Effekt | Spillover effect | Vertriebsweg | Distribution channel | Mitarbeiterbindung | Employee retention | Theorie | Theory | Neid |
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