Role of gender differences on individuals' responses to electronic word-of-mouth in social interactions
Year of publication: |
2019
|
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Authors: | Sun, Jonghak ; Song, Seokwoo ; House, Deanna ; Kwon, Mintaek |
Published in: |
Applied economics. - New York, NY : Routledge, ISSN 1466-4283, ZDB-ID 1473581-7. - Vol. 51.2019, 28, p. 3001-3014
|
Subject: | Electronic Word-of-Mouth (eWOM) | gender differences | online tie strength | social interaction | Social Web | Social web | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Geschlecht | Gender | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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