Understanding the value of on-premise signs as marketing devices for legal and public policy purposes
Year of publication: |
2012
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Authors: | Taylor, Charles Robert ; Sarkees, Matthew E. ; Bang, Hae-kyong |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 2, p. 185-194
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Subject: | brand equity | integrated marketing communications | promotion | signage | Marketingmanagement | Marketing management | Markenführung | Brand management | Markenimage | Brand image |
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