Understanding the value of process capital : a multiple case study on CRM processes
Year of publication: |
2008
|
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Authors: | Shang, Shari S. C. ; Huang, Ping-der |
Published in: |
International journal of learning and intellectual capital : IJLIC. - Genève : Inderscience Enterprises, ISSN 1479-4853, ZDB-ID 2151600-5. - Vol. 5.2008, 3/4, p. 404-416
|
Subject: | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Finanzsektor | Financial sector | Immaterielle Werte | Intangible assets | Prozessmanagement | Business process management | Taiwan |
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