Understanding user-generated content and customer engagement on Facebook business pages
Year of publication: |
2019
|
---|---|
Authors: | Yang, Mochen ; Ren, Yuqing ; Adomavicius, Gediminas |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 3, p. 839-855
|
Subject: | social media | user-generated content | word-of-mouth | customer engagement | Facebook | Social Web | Social web | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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