The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Colin Campbell and Pamela E. Grimm
| Year of publication: |
2019
|
|---|---|
| Authors: | Campbell, Colin L. ; Grimm, Pamela E. |
| Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 38.2019, 1, p. 110-123
|
| Subject: | advertising regulation | deception | federal trade commission | influencer advertising | native advertising | Werbung | Advertising | Werbebeschränkung | Advertising regulation | Verbraucherschutz | Consumer protection | Online-Marketing | Internet marketing | Regulierung | Regulation | Wettbewerbspolitik | Competition policy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0743915618818576 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012534216