Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services
Year of publication: |
2012
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Authors: | Lee, Taejun (David) ; Chung, Wonjun ; Paik, Christopher |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 14435214. - Vol. 16.2012, 3, p. 244-263
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