Unintended effects of marketing messages on salespeople's cynicism
Year of publication: |
2016
|
---|---|
Authors: | Seriki, Olalekan K. ; Evans, Kenneth R. ; Jeon, Hyo Jin ; Dant, Rajiv P. ; Helm, Amanda |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 5/6, p. 1047-1072
|
Subject: | Boundary spanners | Attitude | Salespeople | Cynicism | Marketing messages | Marketing | Verkaufspersonal | Meinung | Opinion |
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