United we brand : how to create a cohesive brand that's seen, heard, and remembered
Mike Moser
| Year of publication: |
c 2003
|
|---|---|
| Authors: | Moser, Mike |
| Institutions: | Harvard Graduate School of Business Administration (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Markenführung | Brand management | Innovation | Markenartikel | Werbung | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XVII, 163 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index You're five steps away from having a customized brand -- Core brand values -- Core brand message -- Brand personality -- Brand icons -- Your brand roadmap 0304 |
| ISBN: | 1-57851-798-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549474