Unlatching or latching a door to the competitor
Year of publication: |
2022
|
---|---|
Authors: | Cho, Wooje ; Chang, Woojung ; Lee, Dongryul |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 6, p. 1245-1265
|
Subject: | CRM resource allocation | Customer acquisition | Customer retention | Game theory | Spieltheorie | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Allokation | Allocation |
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