Unleash the power of the installed base : identifying cross-selling opportunities from solution offerings
Year of publication: |
2023
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Authors: | Borgh, Michel van der ; Nijssen, E. J. ; Schepers, Jeroen J. L. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 108.2023, p. 122-133
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Subject: | Cross-selling | Product-service solutions | Sales-service cooperation | Servitization | Solution modularity | Value tools |
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