Unleashing entrepreneurial potential : the transformative impact of artificial intelligence
Year of publication: |
2024
|
---|---|
Authors: | Muchenje, Chenjerai ; Mtengwa, Edwill ; Maregere, Lena Lainah |
Published in: |
AI-driven marketing research and data analytics. - Hershey, PA : IGI Global, ISBN 979-8-3693-2165-2. - 2024, p. 378-405
|
Subject: | Künstliche Intelligenz | Artificial intelligence | Wirkungsanalyse | Impact assessment | Entrepreneurship | Entrepreneurship approach |
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