Building a strong brand : future strategies and insights
Year of publication: |
2023
|
---|---|
Authors: | Muchenje, Chenjerai ; Mtengwa, Edwill ; Kabote, Forbes |
Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 238-257
|
Subject: | Markenführung | Brand management | Markenimage | Brand image |
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