The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs
Year of publication: |
November 2018
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Authors: | Harness, David ; Ranaweera, Chatura ; Karjaluoto, Heikki ; Jayawardhena, Chanaka |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 75.2018, p. 17-30
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Subject: | CSR orientation | Coercive power | Reward power | Affective commitment | Continuance commitment | Normative commitment | Corporate Social Responsibility | Corporate social responsibility | Mitarbeiterbindung | Employee retention | KMU | SME | Großunternehmen | Large firm | Macht | Power |
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