Unlocking the wealth in rural markets
by Mamta Kapur, Sanjay Dawar, and Vineet R. Ahuja
Year of publication: |
2014
|
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Authors: | Kapur, Mamta ; Dawar, Sanjay ; Ahuja, Vineet R. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 92.2014, 6, p. 113-117
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Subject: | Ländlicher Raum | Rural area | Landbevölkerung | Rural population | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Erfolgsfaktor | Success factor | Indien | India |
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