Unmet adoption expectation as the key to e-marketplace failure : a case of Taiwan's steel industry
Year of publication: |
2007
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Authors: | Tao, Yu-Hui ; Chen, Chia-Ping ; Chang, Chia-Ren |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 8, p. 1057-1067
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Subject: | Stahlindustrie | Steel industry | Electronic Commerce | E-commerce | Wettbewerbsvorteil | Competitive advantage | Erfolgsfaktor | Success factor | Erwartungsbildung | Expectation formation | Taiwan |
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