Unpacking value creation and delivery : orientation, capabilities, practices, and outcomes
Michael B. Beverland
| Year of publication: |
2012
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|---|---|
| Authors: | Beverland, Michael B. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 1, p. 8-10
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Wertanalyse | Value analysis | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513234