Editorial: Value in business and industrial marketing
Adam Lindgreen
| Alternative title: | Value in business and industrial marketing |
|---|---|
| Year of publication: |
2012
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| Authors: | Lindgreen, Adam |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 1, p. 4-7
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| Subject: | Lieferantenmanagement | Supplier relationship management | Wertanalyse | Value analysis | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513237