Rethinking customer relationships
Lance A. Bettencourt; Christopher P. Blocker; Mark B. Houston; Daniel J. Flint
| Year of publication: |
2015
|
|---|---|
| Authors: | Bettencourt, Lance A. ; Blocker, Christopher P. ; Houston, Mark B. ; Flint, Daniel J. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 1, p. 99-108
|
| Subject: | Buyer-seller relationships | Relationship marketing | Collaboration | Partnerships | Value creation | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Unternehmenskooperation | Inter-firm cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010476146