Unraveling consumer suspense : the role of hope, fear, and probability fluctuations
Year of publication: |
2012
|
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Authors: | Moulard, Julie Guidry ; Kroff, Michael W. ; Folse, Judith Anne Garretson |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 3, p. 340-346
|
Subject: | Entscheidung unter Unsicherheit | Decision under uncertainty | Konsumentenverhalten | Consumer behaviour | Emotion | Wahrscheinlichkeitsrechnung | Probability theory |
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