Unraveling the link between status quo satisfaction and the rejection of digital-only banks
Year of publication: |
2023
|
---|---|
Authors: | Nel, Jacques ; Boshoff, Christo |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 1, p. 189-207
|
Subject: | Adoption barriers | Compatibility | Digital-only banks | Rejection | Relative advantage | Status quo bias |
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