Unravelling the effects of cultural differences in the online appraisal of hospitality and tourism services
Year of publication: |
2020
|
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Authors: | Mariani, Marcello M. ; Borghi, Matteo ; Okumus, Fevzi |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 90.2020, p. 1-12
|
Subject: | Language difference | Cultural distance | Nationality | Online reviews | e-WOM | Pilot study | Kulturelle Identität | Cultural identity | Tourismuswirtschaft | Tourism industry | Virales Marketing | Viral marketing | Gastgewerbe | Hospitality industry | Online-Marketing | Internet marketing | Sprache | Language |
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