Hospitality and tourism online reviews : recent trends and future directions
Markus Schuckert; Xianwei Liu; Rob Law
| Year of publication: |
2015
|
|---|---|
| Authors: | Schuckert, Markus ; Liu, Xianwei ; Law, Rob |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 5/6, p. 608-621
|
| Subject: | Online reviews | social media | reputation management | consumer behavior | content analysis | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Gastgewerbe | Hospitality industry | Bibliometrie | Bibliometrics | Tourismuswirtschaft | Tourism industry | Firmenimage | Corporate reputation | Tourismus | Tourism |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011386932