Hospitality and tourism online reviews : recent trends and future directions
Year of publication: |
2015
|
---|---|
Authors: | Schuckert, Markus ; Liu, Xianwei ; Law, Chun Hung Roberts |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 5/6, p. 608-621
|
Subject: | Online reviews | social media | reputation management | consumer behavior | content analysis | Social Web | Social web | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Tourismuswirtschaft | Tourism industry | Gastgewerbe | Hospitality industry | Online-Handel | Online retailing | Tourismus | Tourism |
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